“Natalie is a pleasure to work with. She is very knowledgeable and has a passion for what she does. It is because of this Natalie is able to effectively work with her peers and encourage personal development as well as hold the respect of the team. She is very detail oriented and made sure we had the resources needed to complete our tasks effectively. I look forward to working with her again.”

— Jennifer Rothrock, Web Designer and Social Media Manager

“Natalie helped reshape the consumer experience for GetSmart, giving consideration to usability, design, balance, and drawing attention to those elements that are more relevant to the consumer. She was focused not only on design, but the metric results that her changes generated, and building a process to iteratively improve to maximize our ROI. She was a pleasure to work with, and an outstanding asset for our team.”

— Rick Finch, Semi-Retired, Board Member, SVP Sales and Marketing

“Natalie and I first worked together in 2006 as members of the Lending Tree creative services team. Later, we collaborated on an expansive UX and rebranding effort as consultants for TradeKing. Our projects were complicated, high-profile, and demanding. Sometimes, stakeholders changed their minds, or the project’s scope expanded in the middle of our efforts. Nothing phased Natalie. Her skill at conceptualization and project management proved essential to keeping the team on track and ultimately ensured a successful outcome. I've witnessed Natalie's exceptional gifts of communication and presentation firsthand. When clients switched priorities or focus, she pivoted. On several occasions, I've watched her lead clients (internal and external) through the thought process and rationale for UX design decisions until they recognized that her solutions are the best solutions. Any firm would benefit from Natalie’s committed work ethic, intelligence, and flexibility. As for her co-workers, they will find her warmth and camaraderie a welcome presence in both laid-back and stressful times. Natalie is simply one of the most brilliant creative strategists I’ve encountered in 20+ years as a marketing writer.”

— Victoria Fraser, Writer and Content Marketing Expert

“In working with Natalie for almost three years, I was very impressed with her ability to manage and produce great interactive designs that always accounted for all of the areas we needed to focus on for successful marketing campaigns: the brand message/style, passing the 6 second web rule, high usability, high user conversions, and even taking into account the eventual SEO requirements needed prior to publishing new content. One of the major initiatives Natalie played a lead role in at LendingTree was the complete redesign and rebranding of GetSmart.com. Her efforts helped us develop a site specifically for the demographic(s) we had targeted, which were purposely polarized from the LendingTree brand at that time. That redesign was a big part of the Short Form division’s transformation into the highest ROI division of the company for several years, and led to GetSmart.com winning the 2007 Web Marketing Associations WebAward, which we were very, very proud of. I would gladly work with Natalie again in the future and I highly recommend her as a Creative leader and contributor based on the numerous successes she was a part of at LendingTree.”

— Keith Moore, CyberPolicy Founder, CoverHound CEO

“Natalie is hands down one of the most thorough, talented and user focused creative professionals I've had the chance to work alongside with. Her knowledge base of the web and creating the best user experience is matched by her excellent design sense. I chose Natalie to lead a group of designers and promoted her internally due to the fact that she sees projects through concept to completion with minimum management and always achieved results that positively impacted the financial bottom line. A true new media guru her insight and dedication to executing UI/UX solutions within an e-commerce environment is inspiring to myself and other team members. After hiring, mentoring and managing several Creative Teams for multi-million dollar national brands, I consider Natalie top in her field and a very valuable asset who can consistently raise the bar.”

— Mark Williams, Sr. Product Designer and Creative Director